Why Now Is The Perfect Time To Launch Your Home-Based Business

6 min read
Screenshot 2015-04-06 18.39.29

Have you seen this video??

It's from the Today show this morning, and I am so pumped about it!

It's not very often that home businesses are referred to in a positive light in mainstream media, or society as a whole, so I love that Today did this segment.

3 Takeaways From This Video

1.  If you haven't yet started a home-based business, or if you've been hesitant to take your direct sales business online, now is the time!! 

It's nothing short of mind-boggling how easily you can reach such a wide array of people and then how narrowly you can target your exact perfect audience.  You don't have to be limited any more to throwing home parties and hassling your friends, family, and co-workers to support your new business.  There is literally an entire world of people who would love your product at your fingertips now!

You are already on the social media platforms and familiar with them - Facebook, Twitter, Instagram, Pinterest - so now you just need to learn how to use them as marketing tools.  Here are a couple resources that my friends have made to get you going:

Facebook cheat sheet

Instagram marketing ebook

2. Heed their advice to do your research

I absolutely believe in home-based businesses, and I know so many people who are affiliated with awesome, legit companies, but Today is right that you always need to be careful.  There are also shady companies and sketchy leaders who you want to avoid.  If something doesn't feel right to you when you're looking into a company, their affiliates, or their marketing methods, then trust your gut and keep looking elsewhere.  When you find a company that completely aligns with you and your values and checks out as legitimate, then go for it!

My only caveat in doing your research is that unfortunately, the nature of joining a direct sales or home-based business is that there are people who continue to believe that all such businesses are pyramid schemes and automatically condemn them as being scams.  So while you don't have to discount those reviews, take those type of complaints with a grain of salt.  If possible, find several affiliates to talk to, or at least follow on social media, and you should be able to get a better feel of the legitimacy of the company.

3. Show this video to your doubters!

As I just pointed out, there is still a widespread perception that home-based businesses are scams, and there's a good chance that people in your life will happily share their negative opinions with you about what you're doing.

When you encounter those people, show this video to them!  It's from a reputable source and sheds a positive light on home-based entrepreneurs and the potential success that awaits you.  Let this be your defense!

*Bonus Takeaway

The time is perfect for every type of entrepreneur!

It's not just moms who are finding success with home-based businesses now, thanks to social media.  The time is perfect for anyone looking to create freedom in their lives... moms, dads, retirees, college students, and everyone in between.

If you're looking for a home-based business with beneficial products, 1-on-1 coaching, a 21-step blueprint for success, and a wealth of fantastic resources and trainings at your disposal, check out our amazing team!  We would love to help you on your path to creating freedom and success!

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